Welcome to Imerys Performance Additives Division

“Pure Matte“ BB cream

“Pure Matte“ BB cream

Kaolin-based formulation

consumer benefits

High mattifying effect, smooth finish


Make-up – BB cream


ImerCare® Matte is a white kaolin. This natural mineral provides opacity and a highly mattifying effect even with oily skins.



Typical Formulation ingredients

Phase INCI Name Ingredients Function %
A Aqua - Solvent QSP 100
Xanthan gum Keltrol CG-BT (CP Kelco) Thickener 0.2
Microcrystalline Cellulose (and) Cellulose gum Avicel PC 591 (SOLIANCE) Rheology Modifier 1.5
B1 Polyglyceryl-6 Distearate (and) Jojoba Esters (and) Polyglyceryl-3 Beeswax (and) Cetyl Alcohol Emulium Mellifera MB (Gattefossé) O/W emulsifier 4.0
Cetearyl Alcohol Lanette O OR (BASF) Texturising Agent 1.0
Olus Oil (and) Hydrogenated Vegetable Oil (and) Euphorbia Cerifera (Candelilla) Wax Cegesoft VP (BASF) Emollient 3.0
B2 Caprylic Cparic Triglyceride Massocare MCT (Masso) Emollient 10.0
Polyglyceryl-10 (and) Laurate S-Face L-1001 (Sakamoto Yakuhin Kogyo Co.) Coemulsifier 1.4
CI 77891 (and) Talc (and) Magnesium Stearate (and) Aluminium Hydroxide (and) Mica (and) Stearic Acid WCP-2039 - White3 (ProdottiGianni) Pigment Dispersion 3.5
CI 77891 (and) Talc (and) CI 77492 (and) Magnesium Stearate (and) Aluminium Hydroxide (and) Mica (and) Stearic Acid WCP - 2039 - Yellow3 (ProdottiGianni) Pigment Dispersion 2.7
CI 77891 (and) Talc (and) CI 77491 (and) Magnesium Stearate (and) Aluminium Hydroxide (and) Mica (and) Stearic Acid WCP-2039-Red3 (ProdottiGianni) Pigment Dispersion 1.2
CI 77891 (and) Magnesium Stearate (and) Talc (and) CI 77499 (and) Aluminium Hydroxide (and) Mica (and) Stearic Acid    WCP-2039-Black3 (ProdottiGianni) Pigment Dispersion 1.0
C Pentylene Glycol (and) Phenylpropanol MinaSolve Green A (Minasolve) Preservative and Moisturiser 2.5
D Kaolin ImerCare® Matte  (Imerys) Mattifying Agent 5.0
E Citric Acid 10% in a water solution pH Adjuster 1.4



  • Heat the water to 75°C.
  • Sprinkle the Keltrol CG-BT, then the Avicel PC 591 onto the mixture, stirring the whole time.
  • Heat phase B1 to 75°C.
  • Add phase B2 ingredients one after another whilst mixing.
  • Pour phase B into phase A slowly until both reach the same temperature: 65-70°C.
  • Mix with the rotor stator for 20 minutes at 2500 RPM.
  • Cool the mixture down to 40°C and add phase C.
  • Disperse ImerCare® Matte into the mixture.
  • Adjust pH with phase E if necessary.

Personal Care